Your problems… our solutions!

Visionary Marketing - Vision Marketing - marketing digital

Who cares about when and how we created our agency? As clients, we were always amazed that most agencies are so self-centered, that we have decided that we won’t show you our Corporate presentation. Actually, there isn’t one and there will never be one. OK, we can point you to dozens of rich content presentations and videos and blog pieces… We think it’s more important to inspire than lecture.

Above all, looking into our customer pain-points is our very obsession. This doesn't mean that we are lacking vision, on the contrary. We can well figure out what may be ahead in terms of digital marketing and its business potential for our clients. But we won’t use this vision and understanding of the market to fuel a self-centered presentation, but to to better address your requirements, support you with your projects, make the rubber meet the road (one of our pet expressions). Above all, we know how clients are obsessed with their own problems, and the reason why we know this is simple: we have been in your shoes before.

Of course, our work is carried out through engagements, but we are not there to sell you one. Our raison d’être is elsewhere. Our mission is to change the way that businesses do marketing and communicate with digital media. Exactly in the same way that we did in the field in our many years as directors of digital, Web and Social Media. We’ll bring you the vision, knowhow and expertise and will help you implement change, pragmatically, realistically and with passion. That’s why we’re here. Now you know us better.

What is a solution? It’s a response to a problem. Bringing solutions implies that one focuses on the problem first, that it be understood and thoroughly analysed: whether that problem be your brand awareness, or image, establishing your expertise or entering a new market and showing the world what you are good at, or even transforming your business to do so. As you can see, we are not talking about Website visits, blog posts, numbers of fans, twitter followers or even online ‘influence’, for what it means. As a matter of fact, we will. But our aim is different. Our objective is not to generate Web visits for the sake of it.

Our purpose is broader than that. When talking about implementing and running digital marketing within businesses, one can describe the three kind of pain-points which marketeers, digital marketing directors and business owners are facing:

  1. Pain-point type no.1: knowing about the solution already: the first kind of digital pain-points are those which digital marketeers are already aware of and for which they know they can find solutions on vendors’ websites. That kind of pain-point can be addressed directly and easily by resorting to a search engine or by looking and analysing vendor solutions. What we can do here, is help you sort out the various solutions and support you with guidance as to which one best suits your needs. After all, we too have been doing this in the field for years on end,

  2. Pain-point type no.2: knowing only about the problem The second type of issues digital marketeers are facing is a little less easy to understand; they are those problems that you are obsessed with (Michael Bosworth calls that “problems which keep you awake at night" in its classic methodolody entitled Solution Selling). Despite being obsessed with those problems, you still haven't found any solutions for them. Visionary marketing in that case is able to make proposals, on the basis of the analysis of those issues, in order to propose the best possible solutions,

  3. Pain-point type no.3: not even being aware that there is a problem This is the kind of issues in terms of digital marketing implementation, which are the most difficult for businesses to identify and solve. With this category of paint-points, you are only vaguely aware of the issue, or even, most of the time, you are even completely unaware of it. Don’t think that they are a minority, they are on the contrary the most common. In that particular case, Visionary Marketing will help you elicit the problem before proposing any kind of support in its resolution. This kind of methodology is very common when it comes to digital transformation, as most companies have only a vague idea that digital marketing can help them with their transformational goal, and they are not always sure, or don’t always agree amongst the board, about their objectives, let alone what kind of strategy is required for them to achieve these goals.

Let us solve your digital pain-points as a team