E-commerce marketers increasingly investing in online capabilities
With e-commerce growth rates predicted to decline, online businesses wishing to outperform competitionMarket definition in B2B and B2C - The very notion of "market" is at the heart of any marketing approach. A market can be defined... and gain market shareMarket share can be defined as a percentage accounted for by a given producer or brand in its own market. Market share = Current market of producer or brand / Current market of product all brands, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences.
Scene7, part of Adobe Systems, released the results of a business survey entitled “Web 2.0 Experience 2008 and beyond”, identifying and analysing how online businesses will be investing in order to enhance their customer experience. Key findings indicated that more than 50% plan to deploy new features and rich Internet enhancements including …