digital marketing

E-commerce marketers increasingly investing in online capabilities

With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online user experiences.

Scene7, part of Adobe Systems, released the results of a business survey entitled “Web 2.0 Experience 2008 and beyond”, identifying and analysing how online businesses will be investing in order to enhance their customer experience. Key findings indicated that more than 50% plan to deploy new features and rich Internet enhancements including …

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