Le texte explicatif suivant est l’oeuvre de Bluestreak Networks qui sont les fournisseurs de cette technologie intitulée machblue
« Commercially deployed in March 2006, this rich-media portal was developed by Orange France using Bluestreak’s MachBlue™ technology. Orange World TV delivers 52 channels across 3G and EDGE networks. End users can use their MachBlue-powered mobile phones to access daily program guides for broadcast and exclusive mobile TV channels.
OWTV subscribers can watch their favorite shows on their mobile phones as easily as they can watch television at home. They can quickly zap from one channel to the next or can find television shows by content type, whether broadcast, film, news, music, sports, or children’s programming. The MachBlue platform allows all program information to be loaded on the mobile phone screen while the customer watches television. The service, which incorporates superior graphics and a seamless user interface, is a significant improvement over previous-generation WAP portals and gives new choices to mobile subscribers. »