- since 1996

Marketing & Innovation - Yann Gourvennec
marketing & innovation & social media since 1996

Writings »

writing on marketing for the Web since 1996

I have been writing for the Web since the mid nineties, in English and French. I wrote for Internet Magazine and BNet too. My writings are either available at this Website on on my Marketing & Innovation Blog I also write occasionally for the Live Orange Blog


marketing & innovation and e-marketing

I have a track record for implementing innovations in large complex international organisations. I have taught Marketing at Paris Dauphine and the Paris Graduate School of Management since 2007. I also delivered a great number training sessions throughout my career


marketing & social media keynotes

I am often called for marketing & innovation and social media presentations in public in front of our clients' Execs and larger audiences. See my Like Minds (2010-2011), iStrategy (2011), Figaro Digital (2011) and other keynotes in my blog reports


marketing & innovation presentations

Are made available my marketing & innovation slideshare space in which you'll find the marketing material related to my work as an Internet Exec or other presentations developed for this blog, methodologies etc. Feel free to share my marketing presentations

marketing & innovation articles

  • Marketing & Innovation - Yann Gourvennec

    In terms of Social Media, Facebook springs to mind with its 850 million users and growing every day. Yet, there is another social media behemoth which launched in 2003 and has only 136 million users worldwide and it’s LinkedIn: a resounding social network success ...

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  • Marketing & Innovation - Yann Gourvennec

    It is customary to say that B2C is more adapted to the use of social media than B2B . As matter of fact this is not true. The fact that there are fewer B2B examples of the use of social media is probably due to the maturity of that sector. Here are 7 reasons why B2B is the future of social media ...

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  • Marketing & Innovation - Yann Gourvennec

    a very interesting and useful market segmentation of brands on social media by Synthesio's Loic Moisand and created based on his experience in the field that I found to be useful for social media stategists and marketing experts that set their eyes on the web ...

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